When market size is not everything – The value of selling in Japan

It was not a such big surprise for me reading an interview relased by Hermes Chief Executive Officer , Patrick Thomas  published on japanese Yomiuri shimbun, where the selling activity  of the famous mason in Japan has been compared with the success of the same brand in China (boosted by smart relocation of french brand in … Continua a leggere

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China: Cool Travel? Drive free! News from car – rental industry

MARKETING IN CHINA – between strategy and new perception of being “cool” Can you imagine how big profit could come out during the start of  chinese new year if we’ll fix our marketing strategy on thousands of people moving from every side of China? This is  a well know point in particular by travel agencies … Continua a leggere